Our story

From Nouveau Modiste to Call Me Pataka

Formerly known as Nouveau Modiste was born from a vision to redefine contemporary ethnic fashion for the modern woman.

As a women-led brand, we understand that every woman deserves clothing that reflects her individuality, highlighting this is why we create modern ethnic silhouettes for women who love festive fashion, but want it with freshness and individuality. Fits made for real bodies, real occasions, and main-character entrances. Every piece is thoughtfully crafted and can be customized to your measurements, ensuring a fit that's as unique as you are, comfortable, and effortlessly Slay.

Our work has always lived between tradition and today. Call Me Pataka is our new name, but the heart is the same: custom fashion, made with care, drama, detail, and a little spark.